Matt Rife, a comedian who gained fame through TikTok, shares insights on how Instagram has become a key platform for boosting stand-up ticket sales. His journey from performing on a truck to selling out major venues highlights the impact of social media on the entertainment industry.

Editor’s Note: This matters because it showcases the evolving landscape of social media and its significant role in shaping careers in comedy and entertainment. Understanding these dynamics can help aspiring comedians leverage platforms effectively to reach wider audiences.