For the first time ever, streaming services like Netflix and Disney+ grabbed a bigger slice of the TV-watching pie than traditional broadcast and cable in May, according to Nielsen. Streaming made up nearly 45% of all TV screen viewing, marking a major shift in how people consume entertainment.

Editor’s Note: This isn’t just a small win for streaming—it’s a tipping point. For years, cable and broadcast TV dominated, but now streaming has officially pulled ahead. It shows how deeply habits have changed, with more people ditching scheduled programming for on-demand binges. For the industry, it’s a clear signal: the future of TV isn’t in cable bundles, but in the apps we scroll through every night.

For the first time ever, streaming services like Netflix and Hulu grabbed a bigger slice of the TV-watching pie than traditional cable and broadcast combined in May, according to Nielsen. Streaming edged out the old-school options by a hair—44.8% of total viewing versus 44.2%—marking a major tipping point in how we consume entertainment.

Editor’s Note: This isn’t just a blip—it’s a full-blown cultural shift. Streaming has been chipping away at cable’s dominance for years, but now it’s officially the king of the living room. For viewers, it means more choice and convenience, but for networks and advertisers, it’s a wake-up call: the old playbook is fading fast. Expect more shakeups as the industry scrambles to keep up.