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Truemed, a Start-Up Run by an RFK. Jr. Aide, Gives Tax Breaks for Meat and Mattresses

The New York TimesFriday, July 18, 2025 at 9:00:27 AM
NeutralHealthhealthcare finance
Truemed, a Start-Up Run by an RFK. Jr. Aide, Gives Tax Breaks for Meat and Mattresses
A startup called Truemed, led by a former aide to Robert F. Kennedy Jr., is offering tax breaks for unconventional purchases like meat and mattresses—claiming they qualify as medical expenses. The company argues these items are "health investments," but critics question whether this stretches IRS rules too far.
Editor’s Note: This story sits at the weird intersection of wellness trends, tax loopholes, and political connections. If Truemed’s model catches on, it could spark debates about what counts as a legitimate medical expense—and whether the IRS needs to tighten the rules. For now, it’s a quirky example of how startups are testing the boundaries of healthcare and finance.
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