A luxury grocery store called Erewhon has somehow become a must-see stop for tourists visiting Los Angeles, rubbing shoulders with iconic attractions like the Hollywood sign and celebrity home tours. Visitors like William Rath, a recent law school grad, are adding it to their itineraries alongside classic L.A. experiences—proof that the city's culture of wellness and exclusivity has turned even a high-end supermarket into a destination.

Editor’s Note: This isn’t just about overpriced smoothies—it’s a sign of how L.A.’s obsession with status and "clean" living has blurred the line between everyday errands and aspirational experiences. If a grocery store can draw tourists, it says something about what people now associate with the city (and maybe how far they’ll go for Instagram-worthy content).