J.M. Smucker, the company behind brands like Smucker’s jams and Jif peanut butter, is ditching artificial colors in its products. They’re following a trend where major food companies are swapping synthetic dyes for natural alternatives—think fewer neon-red jellies and more ingredients you can actually pronounce.

The UK government is pushing supermarkets to make healthier food options more attractive to shoppers as part of a broader strategy to tackle obesity. Instead of just stocking nutritious items, stores are being encouraged to present them in ways that compete with junk food—think better placement, promotions, or packaging.

Nestlé is ditching artificial dyes in its U.S. food and drink products by mid-2026, joining a growing trend of big brands responding to consumer demand for cleaner ingredients.