Delta CEO Ed Bastian says one key to building customer loyalty is ‘obsessing’ over your own staff

FortuneThursday, October 30, 2025 at 9:16:58 AM
Delta CEO Ed Bastian says one key to building customer loyalty is ‘obsessing’ over your own staff
Delta CEO Ed Bastian emphasizes that fostering customer loyalty starts with prioritizing and supporting employees. By creating a positive work environment and focusing on staff well-being, companies can enhance service quality, which ultimately leads to satisfied customers. This approach not only strengthens the brand but also builds a loyal customer base, making it a crucial strategy for success in the competitive airline industry.
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