What’s in a name? MS NOW – formerly MSNBC – will soon find out

The upcoming name change from MSNBC to MS NOW reflects a significant shift in the media landscape, paralleling broader discussions about the future of traditional media. As the fossil-fuel era draws to a close, highlighted in related coverage, media organizations must adapt to changing viewer preferences and societal expectations. The event at Hammerstein Ballroom not only celebrated the network's legacy but also hinted at its future direction amidst evolving global narratives, including the urgent need for a fair transition to clean energy. This transformation in branding may resonate with audiences seeking progressive content, aligning with the ongoing discourse on environmental sustainability and social responsibility.