We would sell books by AI, says Waterstones boss

BBC NewsFriday, December 5, 2025 at 12:06:28 AM
We would sell books by AI, says Waterstones boss
  • James Daunt, the CEO of Waterstones, expressed that while booksellers generally have a negative view of artificial intelligence (AI), the company would consider selling books generated by AI if they are clearly labeled. This statement highlights a potential shift in the traditional bookselling approach amidst the growing influence of technology in the publishing industry.
  • This development is significant as it indicates Waterstones' willingness to adapt to changing market dynamics and consumer preferences. By embracing AI-generated content, the company may attract a broader audience and remain competitive in an evolving retail landscape.
— via World Pulse Now AI Editorial System

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