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Patagonia founder lived on $1 a day and cat food before making it—when he hit billionaire status, he was so angry he gave away his $3 billion company

Fortune•Monday, September 22, 2025 at 3:58:44 PM
PositiveFinancial Markets
Patagonia founder lived on $1 a day and cat food before making it—when he hit billionaire status, he was so angry he gave away his $3 billion company
Yvon Chouinard, the founder of Patagonia, took an unconventional path to success, living on just $1 a day and even eating cat food before becoming a billionaire. However, instead of reveling in his wealth, he was so disillusioned with the billionaire lifestyle that he decided to give away his $3 billion company. This act of philanthropy highlights a growing trend among wealthy individuals who prioritize social responsibility over personal gain, making a significant impact on environmental and social issues.
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