159-year-old whiskey brand facing Chapter 11 bankruptcy, asset sale
NegativeFinancial Markets

A 159-year-old whiskey brand is facing Chapter 11 bankruptcy and is currently under court-ordered receivership. The company plans to sell assets as part of its strategy to navigate this financial crisis. This situation is significant not only because it highlights the challenges faced by long-standing brands in today's market but also raises concerns about the preservation of heritage products that have been around since the 1850s.
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