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Tea Chain Chagee Is Sticking to High Prices Despite Sales Plunge

Bloomberg•Wednesday, October 22, 2025 at 10:00:00 PM
NegativeFinancial Markets
Tea Chain Chagee Is Sticking to High Prices Despite Sales Plunge
Chagee Holdings Inc. is facing a tough situation as it sticks to its strategy of offering premium tea products at high prices, even while experiencing a significant drop in sales and profits. This decision comes as consumers are increasingly turning to other chains that provide similar beverages at much lower prices. The company's commitment to maintaining its pricing strategy raises questions about its future in a competitive market where affordability is key.
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