Coty explores sale of CoverGirl, Rimmel as it pivots towards fragrances
NeutralFinancial Markets

Coty is considering selling its CoverGirl and Rimmel brands as part of a strategic shift towards focusing on fragrances. This move highlights the company's efforts to streamline its portfolio and adapt to changing market demands. By pivoting away from color cosmetics, Coty aims to strengthen its position in the fragrance sector, which has shown resilience and growth potential.
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