Porsche brings back SUV boss Leiters to assume ’poisoned chalice’
NeutralFinancial Markets

Porsche has appointed former SUV chief, Klaus Zellmer, to take over the challenging role of leading its SUV division, often referred to as a 'poisoned chalice' due to the pressures and expectations surrounding it. This move is significant as it reflects Porsche's strategy to strengthen its leadership in the competitive SUV market, which is crucial for the brand's growth and profitability.
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