Shoppers Head Into the Holidays With Spending Plans Intact

The New York TimesFriday, November 28, 2025 at 10:33:52 PM
  • Despite rising prices and a weakening job market, consumers are entering the holiday season with plans to spend significantly, indicating a resilient shopping sentiment. Retailers are preparing for an influx of shoppers looking for deals, particularly at stores like Walmart, which has raised its sales guidance in anticipation of price-conscious customers.
  • This development is crucial for retailers as it suggests that consumer spending, a key driver of the economy, remains robust even amid economic pressures. The willingness of shoppers to spend could help stabilize retail earnings during a critical shopping period.
  • The current retail landscape reflects a complex interplay of consumer behavior and economic indicators, with some sectors thriving while others struggle. As shoppers prioritize discounts and quality, the resilience of certain demographics, such as Generation X, highlights the evolving dynamics of the market, where purchasing power remains significant despite broader economic uncertainties.
— via World Pulse Now AI Editorial System

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