‘Customers don’t care about AI’—they just want to boost cash flow and make ends meet, Intuit CEO says

FortuneTuesday, December 9, 2025 at 8:41:05 PM
‘Customers don’t care about AI’—they just want to boost cash flow and make ends meet, Intuit CEO says
  • Intuit's CEO emphasized that customers prioritize improving cash flow and managing expenses over the integration of artificial intelligence (AI) in their business operations. This statement reflects a broader sentiment among businesses that immediate financial concerns take precedence over technological advancements.
  • The focus on cash flow management is crucial for Intuit as it seeks to attract and retain customers, particularly in a competitive market where businesses are looking for practical solutions to enhance their financial health.
  • This development highlights a tension in the market where while there is a growing demand for AI solutions, as indicated by Intuit's CFO, many businesses remain primarily concerned with fundamental operational efficiencies and cost management, suggesting a potential gap between technological innovation and customer priorities.
— via World Pulse Now AI Editorial System

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