Jaguar’s Rebrand Caused an Uproar. Its Boss Has No Plans to U-Turn.
Wall Street JournalWednesday, September 10, 2025 at 10:00:00 AM
NegativeFinancial Markets
Jaguar's recent rebranding has upset many fans, but the managing director believes this indicates the strategy is effective.
Editor’s Note: This situation highlights the challenges brands face when trying to modernize their image. While some fans are unhappy, the company sees this as a sign of successful engagement with a new audience.
— Curated by the World Pulse Now AI Editorial System
