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Alphabet's stock surges as AI and cloud demand drive growth, lifting the S&P 500 to new highs, with Piper Sandler raising its price target due to strong search performance.

Adobe’s CTO is getting more creative on the software maker’s approach to generating ‘safe’ AI tools

FortuneWednesday, July 23, 2025 at 3:57:56 PM
PositiveFinancial MarketsAI Innovation
Adobe’s CTO is getting more creative on the software maker’s approach to generating ‘safe’ AI tools
Adobe's CTO is shifting gears when it comes to AI—while their Firefly tool was built to guarantee "safe," copyright-compliant AI content, they're now striking deals with OpenAI to explore broader, more experimental creative possibilities. It’s a balancing act between playing it safe and letting AI run wild.
Editor’s Note: Adobe’s move signals a bigger industry trend—companies are realizing AI creativity isn’t just about avoiding lawsuits but also pushing boundaries. For artists and businesses, this could mean more powerful (and maybe riskier) tools, but also fresh ways to work. Adobe’s trying to have it both ways, and that’s worth watching.
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