UK gambling firms spent ‘astronomic’ £2bn on advertising last year

The GuardianSunday, November 23, 2025 at 6:00:03 AM
UK gambling firms spent ‘astronomic’ £2bn on advertising last year
  • British gambling companies reportedly spent an unprecedented £2 billion on advertising last year, prompting calls for Chancellor Rachel Reeves to increase taxes on the sector. This expenditure included various marketing strategies, such as print and digital promotions, and affiliate programs that incentivize third parties to direct gamblers to specific operators.
  • The substantial advertising spend raises concerns about the gambling industry's influence and the potential need for regulatory changes. Critics argue that the current tax framework does not adequately capture the revenue generated by online casinos and bookmakers, which could lead to a financial shortfall for the government.
  • This situation reflects broader economic challenges facing the UK, including rising government borrowing and potential tax reforms across various sectors. As Reeves prepares for her upcoming budget, the gambling industry's lobbying efforts and the public's demand for accountability may shape the government's fiscal policies, particularly in light of ongoing debates about council tax and economic growth forecasts.
— via World Pulse Now AI Editorial System

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