Meta in talks to use Google’s Gemini to improve ad business, the Information reports
PositiveFinancial Markets

Meta is reportedly in discussions to leverage Google's Gemini technology to enhance its advertising business. This collaboration could lead to more effective ad targeting and improved performance for advertisers, which is crucial for Meta as it seeks to regain its footing in the competitive digital advertising landscape. By integrating advanced AI capabilities from Gemini, Meta aims to provide better services to its clients and potentially increase its revenue streams.
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