The Internet Is 90% Video - Why Are We Still Searching With Text?

ForbesMonday, November 24, 2025 at 1:52:36 PM
The Internet Is 90% Video - Why Are We Still Searching With Text?
  • The rise of video content on the internet, which now constitutes 90% of online material, has prompted brands to explore AI-driven video search technologies. These tools assist in identifying untagged user-generated content (UGC), measuring 'shadow reach', and analyzing emerging trends in fashion and beauty, thereby enhancing the value of the creator economy.
  • This development is significant for brands as it allows them to tap into a vast reservoir of content that was previously difficult to quantify or leverage. By utilizing AI, companies can better understand consumer behavior and preferences, ultimately leading to more effective marketing strategies and increased engagement.
  • The integration of AI in video search not only reflects a shift in how content is consumed but also highlights broader cultural transformations driven by technology. As AI continues to influence creative industries, it raises important questions about authenticity, ownership, and the evolving landscape of digital media, particularly in light of ongoing debates surrounding deepfakes and content piracy.
— via World Pulse Now AI Editorial System

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