Kering chief vows rapid overhaul after sealing €4bn beauty deal

Financial TimesMonday, October 20, 2025 at 1:56:56 PM
Kering chief vows rapid overhaul after sealing €4bn beauty deal
Kering's CEO, Luca de Meo, has announced a significant €4 billion deal with L’Oréal, marking a pivotal step in the luxury group's strategy to revitalize its Gucci brand. This agreement is expected to be the first of many transformative moves aimed at enhancing Kering's position in the beauty sector and driving growth. The focus on Gucci's turnaround is crucial, as it reflects Kering's commitment to innovation and adaptation in a competitive market, which could lead to increased consumer interest and sales.
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