Spanx founder Sara Blakely’s $1 billion idea started with just $5,000 in savings and wanting to solve her own problem

FortuneMonday, September 22, 2025 at 2:48:28 PM
Spanx founder Sara Blakely’s $1 billion idea started with just $5,000 in savings and wanting to solve her own problem
Sara Blakely, the founder of Spanx, turned a mere $5,000 in savings into a billion-dollar business by addressing a personal need. Her journey took a pivotal turn when Oprah Winfrey endorsed Spanx as her favorite product, significantly boosting its visibility and sales. This story not only highlights Blakely's entrepreneurial spirit but also underscores the impact of influential endorsements in the business world.
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