Apple swoops on exclusive F1 US TV rights amid expansion into sports
PositiveFinancial Markets

Apple has secured exclusive US broadcast rights for Formula One in a five-year deal worth $140 million annually. This move comes after the success of Apple's F1 film featuring Brad Pitt, highlighting the company's commitment to expanding its streaming service with popular sports content. This partnership not only enhances Apple's offerings but also reflects the growing interest in Formula One in the US, making it a significant step for both the tech giant and the sport.
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