Amazon sues AI startup over browser’s automated shopping and buying feature

The GuardianWednesday, November 5, 2025 at 4:17:44 PM
Amazon sues AI startup over browser’s automated shopping and buying feature

Amazon sues AI startup over browser’s automated shopping and buying feature

Amazon has taken legal action against AI startup Perplexity, alleging that it has been secretly accessing customer accounts and misrepresenting its automated shopping feature as human activity. This lawsuit highlights the growing tensions between traditional e-commerce giants and emerging AI technologies, raising important questions about privacy and the ethical use of AI in online shopping.
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