Ford CEO on his ‘epiphany’ after talking to his Gen Z factory workers: ‘They were saying I had to have three jobs’

FortuneTuesday, September 30, 2025 at 4:16:00 PM
Ford CEO on his ‘epiphany’ after talking to his Gen Z factory workers: ‘They were saying I had to have three jobs’
Ford CEO Jim Farley recently shared his eye-opening experience during the UAW strike of 2023, where he learned from Gen Z factory workers about their struggles in the modern job market. They expressed that having to juggle multiple jobs is becoming the norm, a stark contrast to the traditional career paths of the past. This conversation highlights the evolving nature of work and the need for companies to adapt to the changing expectations of younger employees, making it a crucial moment for Ford as it seeks to remain competitive and relevant.
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