Financial MarketsForbesSat, Jun 13, 2026, 10:30 AMPositive

At $23,000 An IVF Cycle, Fertility Benefits Are ‘Life Changing’ For Workers. Will They Keep Growing?

Companies have increasingly added IVF coverage as a response to labor shortages, with the average cost of an IVF cycle reaching $23,000. This trend reflects a growing recognition of the importance of fertility benefits for workers, particularly in the context of a declining birthrate in the nation.

At $23,000 An IVF Cycle, Fertility Benefits Are ‘Life Changing’ For Workers. Will They Keep Growing?

WPN Brief

  • What Happened

    Companies have increasingly added IVF coverage as a response to labor shortages, with the average cost of an IVF cycle reaching $23,000. This trend reflects a growing recognition of the importance of fertility benefits for workers, particularly in the context of a declining birthrate in the nation.

  • Why It Matters

    The expansion of IVF benefits is significant for employers as it may enhance employee satisfaction and retention, while also aligning with national concerns about birthrates, potentially ensuring these benefits remain a priority in the future.

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