Roomba maker iRobot bought by Chinese supplier after filing for bankruptcy
NegativeFinancial Markets

- iRobot, the US company known for its Roomba robot vacuum cleaner, has filed for bankruptcy protection and will be acquired by Picea Robotics, a subsidiary of one of its main suppliers. This move comes as the company's profits have been declining since the pandemic.
- The acquisition by Picea Robotics signifies a significant shift in iRobot's operations and raises concerns about the future of the brand and its products. It highlights the challenges faced by established companies in adapting to market changes and the impact of financial struggles on innovation and consumer trust.
— via World Pulse Now AI Editorial System


