Luxury brands’ big challenge: figuring out Gen Z
NeutralFinancial Markets

Luxury brands are facing a significant challenge in understanding and appealing to Gen Z consumers, who have distinct preferences and values compared to previous generations. This demographic is known for its emphasis on authenticity, sustainability, and social responsibility, which are reshaping the fashion industry. As brands strive to connect with this influential group, their ability to adapt marketing strategies and product offerings will determine their success in a rapidly evolving marketplace.
— Curated by the World Pulse Now AI Editorial System