Peloton Hikes Prices on Equipment, Memberships

BloombergWednesday, October 1, 2025 at 8:37:03 PM
Peloton Hikes Prices on Equipment, Memberships
Peloton is making a strategic move by raising prices on its workout equipment and memberships, aiming to rejuvenate its brand after facing a prolonged slump. This decision comes as the company introduces new products, signaling confidence in its future growth. It's an important step for Peloton as it seeks to enhance its market position and attract more customers, which could lead to a stronger financial performance.
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