When Adidas, Crocs and Vans Want to Sell More in China, They Call This Designer
Wall Street JournalSaturday, September 6, 2025 at 2:00:00 AM
PositiveFinancial Markets
U.S. and European brands like Adidas, Crocs, and Vans are teaming up with local designer Zhang Quan to boost sales in China by appealing to young consumers.
Editor’s Note: This collaboration is significant as it highlights how international brands are adapting their strategies to connect with the rapidly changing preferences of Chinese youth, which is crucial for their market success.
— Curated by the World Pulse Now AI Editorial System
