Soft Power Geopolitics: Moscow Shifts Tourism Focus To China & Beyond

ForbesTuesday, December 9, 2025 at 2:00:00 PM
Soft Power Geopolitics: Moscow Shifts Tourism Focus To China & Beyond
  • Russia is undergoing a significant transformation in its tourism strategy, shifting its focus towards China and other markets as part of a broader geopolitical reorientation. This initiative aims to enhance Moscow's appeal as a tourist destination, moving beyond mere profit motives.
  • This shift is crucial for Russia as it seeks to diversify its economic dependencies amid declining oil revenues and increasing fiscal pressures. By attracting tourists from China and beyond, Moscow aims to bolster its economy and mitigate the impacts of sanctions and global market fluctuations.
  • The move reflects a larger trend of Russia seeking to strengthen ties with non-Western nations, particularly in light of recent geopolitical tensions. As Russia navigates economic challenges, including high markups on sanctioned goods from China, the focus on tourism may serve as a strategic pivot to enhance soft power and economic resilience.
— via World Pulse Now AI Editorial System

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