Marketing Is Helping Carnival Charge More for Its Cruises

The Wall Street JournalWednesday, October 1, 2025 at 9:08:00 PM
Marketing Is Helping Carnival Charge More for Its Cruises
Carnival Corporation, the parent company of Carnival Cruise Line, Princess Cruises, and Holland America, is gearing up for a new marketing campaign ahead of the competitive wave season in the cruise industry. This initiative is significant as it aims to enhance brand visibility and attract more customers, allowing Carnival to potentially charge higher prices for its cruises. With the travel sector rebounding, effective marketing could play a crucial role in boosting sales and ensuring a successful season for the company.
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