The battle for Gen Z’s lunch money: Chipotle sees pullback but the hunger for Taco Bell and McDonald’s Snack Wraps is deep

FortuneThursday, November 6, 2025 at 12:45:35 PM
The battle for Gen Z’s lunch money: Chipotle sees pullback but the hunger for Taco Bell and McDonald’s Snack Wraps is deep

The battle for Gen Z’s lunch money: Chipotle sees pullback but the hunger for Taco Bell and McDonald’s Snack Wraps is deep

In the competitive fast-food landscape, Chipotle is experiencing a pullback as younger consumers, particularly Gen Z, show a growing preference for Taco Bell and McDonald's Snack Wraps. McDonald's CEO Chris Kempczinski emphasized the importance of value, stating that consumers want to feel they are getting good deals. This shift in consumer behavior highlights the ongoing battle among fast-food chains to attract a price-sensitive demographic, making it crucial for brands to adapt their offerings to meet these changing preferences.
— via World Pulse Now AI Editorial System

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