JCPenney bets its future on big-name fashion at affordable prices

TheStreetThursday, October 2, 2025 at 3:03:00 PM
JCPenney bets its future on big-name fashion at affordable prices
JCPenney is making a bold move to revitalize its brand by focusing on big-name fashion at affordable prices. This strategic shift comes as the department store chain faces tough competition from rivals like Macy's and Dillard's. By offering trendy and recognizable brands, JCPenney aims to attract a broader customer base and improve its market position, which is crucial for its survival in the competitive retail landscape.
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