Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis
NegativeFinancial Markets

- Dollar Tree has reported that 60% of its new customers in the latest quarter earn $100,000 or more, highlighting a trend where affluent shoppers are increasingly turning to dollar stores amid a significant affordability crisis affecting many Americans.
- This shift in customer demographics is crucial for Dollar Tree as it reflects the company's ability to attract a diverse range of shoppers, which has contributed to an increase in profits and sales during the fiscal third quarter.
- The influx of wealthier customers into discount retailers like Dollar Tree underscores a broader economic trend where consumers, regardless of income, are seeking value in their purchases, indicating a potential shift in shopping behaviors amidst ongoing economic challenges.
— via World Pulse Now AI Editorial System


