Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis

FortuneThursday, December 4, 2025 at 7:05:18 PM
Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis
  • Dollar Tree has reported that 60% of its new customers in the latest quarter earn $100,000 or more, highlighting a trend where affluent shoppers are increasingly turning to dollar stores amid a significant affordability crisis affecting many Americans.
  • This shift in customer demographics is crucial for Dollar Tree as it reflects the company's ability to attract a diverse range of shoppers, which has contributed to an increase in profits and sales during the fiscal third quarter.
  • The influx of wealthier customers into discount retailers like Dollar Tree underscores a broader economic trend where consumers, regardless of income, are seeking value in their purchases, indicating a potential shift in shopping behaviors amidst ongoing economic challenges.
— via World Pulse Now AI Editorial System

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