Financial MarketsWall Street JournalSat, Sep 13, 2025, 9:30 AMNeutral

Big Brands Play Down Their Americanness Abroad

Coca-Cola, McDonald’s, and Procter & Gamble have initiated advertising campaigns in Europe that emphasize their local connections.

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Coca-Cola, McDonald’s, and Procter & Gamble have initiated advertising campaigns in Europe that emphasize their local connections.
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