Tesco promises 'strong deals' amid 'intensive' price war - as profits expected to hit £3bn

Tesco, the UK's leading supermarket, is gearing up for the holiday season by promising 'strong deals' over the next three months. This move comes as the company anticipates profits to reach £3 billion, highlighting its competitive stance in an 'intensive' price war. These deals are not just a strategy to attract customers but also a response to the current market dynamics, making it an exciting time for shoppers looking for value during the festive period.