Rethink Loyalty: A Challenge To Retailers From Harvard-Backed Startup

ForbesThursday, September 25, 2025 at 6:10:59 PM
Rethink Loyalty: A Challenge To Retailers From Harvard-Backed Startup
Lisia, a startup backed by Harvard, is challenging traditional loyalty programs by introducing a purpose-driven lifestyle app. This innovative approach aims to shift consumer engagement from mere points accumulation to a more meaningful connection with brands. As retailers face increasing competition, adapting to this new model could be crucial for their success, making it an exciting development in the retail landscape.
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