Dollar Shave Club CEO says the company is returning to its irreverent roots after Unilever ‘neutered the voice of the brand’
NegativeFinancial Markets

Dollar Shave Club's CEO, Larry Bodner, has expressed concerns about the brand's direction since its acquisition by Unilever. He claims that the company has strayed from its original irreverent identity and has compromised product quality. This shift is significant as it highlights the challenges brands face when acquired by larger corporations, often leading to a loss of their unique voice and values.
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