Ford Courts Riskier Borrowers With Lower Rates for F-150 Pickups

The Wall Street JournalTuesday, September 23, 2025 at 10:15:00 PM
Ford Courts Riskier Borrowers With Lower Rates for F-150 Pickups
Ford is making headlines by offering lower rates for its popular F-150 pickups, specifically targeting shoppers with subprime credit scores. This end-of-quarter sales promotion is significant as it addresses the affordability concerns of a broader range of customers, allowing more people to access reliable vehicles. By catering to riskier borrowers, Ford not only boosts its sales but also helps individuals who might otherwise struggle to secure financing, making a positive impact on the automotive market.
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