New Balance's Marketing Masterclass: How They Killed The 'Dad Shoe' Image

ForbesFriday, September 19, 2025 at 6:15:32 PM
New Balance's Marketing Masterclass: How They Killed The 'Dad Shoe' Image
New Balance is making waves in the sports world by signing young superstars like Cooper Flagg, Shohei Ohtani, and Coco Gauff, aiming to reshape its image and elevate its status in the competitive sneaker market. This strategic move not only targets a younger audience but also signals a shift away from the outdated 'dad shoe' stereotype, showcasing the brand's commitment to innovation and relevance in today's athletic landscape.
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