BJ's Wholesale has introduced a free offer for customers as part of its efforts to compete with major rivals such as Costco and Sam's Club. This initiative is designed to attract more shoppers and strengthen customer loyalty amid challenging market conditions. The move reflects BJ's strategy to enhance its competitive position in the wholesale retail sector. By providing this free offer, BJ's aims to differentiate itself and appeal to a broader customer base. The announcement underscores the company's recognition of the intense competition it faces from established players. Overall, this approach is a tactical response to the current struggles BJ's Wholesale is experiencing. It remains to be seen how this offer will impact the company's market share relative to its competitors.