NBCUniversal Made a $27 Billion Bet on the NBA. Will It Pay Off?

The Wall Street JournalTuesday, October 21, 2025 at 9:30:00 AM
NBCUniversal Made a $27 Billion Bet on the NBA. Will It Pay Off?
NBCUniversal's recent $27 billion investment in the NBA has sparked discussions among its senior executives and Wall Street analysts about the viability of such a hefty price tag. While the potential for growth in sports broadcasting is significant, the deal's success hinges on various factors aligning perfectly. This investment could reshape the landscape of sports media, making it a critical moment for both NBCUniversal and the NBA.
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