Japan’s Yoshinoya Predicts Record China Profit on New Menus

Bloomberg•Wednesday, November 12, 2025 at 3:00:00 PM

Yoshinoya Holdings Co. has predicted record profits in China, a significant development given the current deflationary climate affecting the market. Instead of relying on deep discounts to maintain competitiveness, the company has opted to innovate its menu offerings, reflecting a strategic shift in its business approach. This decision highlights Yoshinoya's adaptability and resilience in a challenging economic landscape, aiming to enhance customer engagement and drive sales growth. The company's proactive measures could serve as a model for other businesses facing similar market pressures, emphasizing the importance of innovation over price competition.

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