T-Mobile to offer internet customers free perk rivals don’t have

On November 12, 2025, T-Mobile revealed plans to provide a distinctive free perk to its internet customers, a tactic designed to keep its user base from shifting to rival companies. This decision underscores T-Mobile's proactive approach in a fiercely competitive telecommunications landscape, where customer retention is crucial. By offering benefits that competitors do not provide, T-Mobile aims to strengthen its market position and enhance customer loyalty. Such strategies are essential as companies continuously seek innovative ways to attract and maintain their clientele, especially in an industry characterized by rapid technological advancements and shifting consumer preferences.