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‘We eat with our eyes’: Pepsi plays with purple sweet potatoes and various carrot colors as it races to remove dyes, says VP of R&D

Fortune•Thursday, October 2, 2025 at 1:27:09 PM
PositiveFinancial Markets
‘We eat with our eyes’: Pepsi plays with purple sweet potatoes and various carrot colors as it races to remove dyes, says VP of R&D
Pepsi is making exciting strides in food innovation by experimenting with purple sweet potatoes and various carrot colors, as part of its initiative to eliminate artificial dyes. VP of R&D, Damien Browne, emphasizes the importance of color in food presentation, suggesting that vibrant colors can enhance our dining experience. This move not only aligns with consumer demand for natural ingredients but also showcases Pepsi's commitment to healthier options, making it a significant development in the food industry.
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