Advertisers in 'Wait and See Mode': MikMak’s Tipograph
NeutralFinancial Markets

In a recent discussion on Bloomberg Tech, Rachel Tipograph, CEO of MikMak, highlighted that advertisers are currently in a 'wait and see' mode regarding the future of TikTok's US operations. This uncertainty stems from ongoing negotiations and potential changes that could impact advertising strategies. Understanding how this situation unfolds is crucial for marketers as it could reshape their approach to digital advertising and influence their investment decisions.
— Curated by the World Pulse Now AI Editorial System