The Grilled Chicken Chain Joining the Crispy Poultry Frenzy. Sort of.
PositiveFinancial Markets

El Pollo Loco is making a strategic move to attract more diners by expanding its menu to include fried tenders next year, alongside its popular grilled chicken offerings. This shift is significant as it reflects the growing trend in the fast-food industry towards crispy poultry options, allowing El Pollo Loco to compete more effectively in a crowded market. By diversifying its menu, the chain aims to appeal to a broader audience and enhance customer satisfaction.
— Curated by the World Pulse Now AI Editorial System