The Explosive, Addictive World of Mystery Toy Collecting

The Wall Street JournalFriday, October 3, 2025 at 9:30:00 AM
The Explosive, Addictive World of Mystery Toy Collecting
The world of mystery toy collecting, particularly with items like Labubus, is captivating young consumers with its element of surprise. The excitement of not knowing what toy you'll get keeps collectors engaged and eager for more. This trend highlights a growing market where the thrill of the hunt is just as important as the toys themselves, making it a significant phenomenon in today's consumer culture.
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