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From screen to shelf: Netflix taps Mattel, Hasbro for ’KPop Demon Hunters’ toys

Investing.com•Tuesday, October 21, 2025 at 8:42:30 PM
PositiveFinancial Markets
From screen to shelf: Netflix taps Mattel, Hasbro for ’KPop Demon Hunters’ toys
Netflix is expanding its reach beyond streaming by collaborating with Mattel and Hasbro to create a line of toys based on its upcoming series 'KPop Demon Hunters.' This partnership not only showcases the growing influence of K-pop culture but also highlights Netflix's strategy to engage younger audiences through merchandise. By tapping into the toy market, Netflix aims to enhance viewer connection to its content and create additional revenue streams, making this move significant for both the entertainment and toy industries.
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